Reckoneer, Inc. (reckoneer.com)
Reckoneer is on a mission is to make the art of sport management, event creation, and race direction simple, understandable, and repeatable. I went right to work designing a more outdoors-based identity, complete with a refined magazine layout to their already established WordPress backend. Yet my best efforts went into redesigning their brand with a polished logo and concise position statement: “Weave Idle Into Epic”. The relaunch of Reckoneer now allows the writes to blend emotional stories of athletic drama with a solid web presence that both new and old readers love.