Path Captain, LLC (pathcaptain.com)
Path Captain, LLC
Path Captain is technology-based race timing company that is big on leveraging mobility. This new start-up needed to re-brand themselves with a new name, identity, and position so that they could avoid all the other race timing companies with “race” and “timing” in their name. Enter “Path Captain” with a name that communicates both leaderships and a since of expertise. But to truly show that this team of technologist was a force to be reckoned with, their positioning statement: “500 Pounds of Precision”, said everything about how they want the market to view them when they take it over. The addition of their gorilla mascot, affectionately named “George”, only helped to solidify Path Captain’s new attitude, vision, and company culture.