MTBO America, Inc. (mtbo.us)
MTBO America, Inc.
Mountain Bike Orienteering of America (MTBO America) is a non-profit organization that is dedicated to creating a sustainable and competitive amateur Mountain Bike Orienteering market to the United States of America. MTBO America asked me to help them refresh their WordPress website and branding so that they could attach more attention to their sport. I took MTBO America’s blog — rich in content about Mountain Bike Orienteering, but hidden away from the pubic on sub-pages — and made it the main navigation to their entire site. I also reworked their logo into a simplified shield full of Americana with just a hint of mountain bike history. The end result was an online magazine that matched the MTBO America theme with great content featured up front.